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The Creative Music Path of Chad Crouch

Under the pseudonym Podington Bear, Chad Crouch carved out a unique path for his music career. Now working mostly under his own name, he continues to reinvent his approach to music and its monetization.

8 min read
The Creative Music Path of Chad Crouch

I was introduced to Chad Crouch in Portland, Oregon a few years ago and he graciously hosted a lovely dinner at his house with his family.

I was intrigued with what he was doing.

He was a prolific creator of playful instrumental music and was succeeding using a business model unlike any I'd heard of before.

His recording setup was very minimalist, taking place all at a small tidy desk off to the side in a large room.

(He was doing all of his music in a software program called Reason - not a typical choice for a composer.)

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